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LEE & LI Bulletin - December 2016

Bulletin

New Measures for Advertising and Marketing of Medical Care

Under Article 86 of Medical Care Act, advertisements for medical care shall not be made in any of the following manners: (1) to publicize by making use of the name of other person(s); (2) to publicize by sale or gift of medical publications; (3) to publicize by making known family trade secrets or by public question and response; (4) to publicize by making use of content contained in medical publications; (5) to publicize by means of releasing an interview or news report; (6) to publicize in association or side-by-side with advertisements in violation of the preceding Paragraph; (7) to publicize by any other improper means. Besides, Paragraph 1 of Article 87 of Medical Care Act also indicates that advertisements containing content which implies or suggests medical practices shall be regarded as advertisements for medical care. ... More

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